Making Video Interactive.
Viewing content makes up the largest portion of the time that consumers spend online, and video accounts for the great majority of that viewing content. It is a powerful medium and a great tool in your marketing armoury. However, there is a way to make this exciting medium even more engaging and move away from using video as a purely linear, passive viewing experience – we can make it interactive!
The digital world continues to evolve and Video is one of those areas that is also seeing exciting developments. The power of Video is unquestionable and can be a tremendous business asset to engage with your audience. One of the challenges however as always been to make sure a viewer truly engages with the video content and for the marketeer to be able to extract value from a viewer.
Interactive video changes the video from a passive linear experience to an interactive multi-dimensional experience by incorporating decision points, branching and even questions. Add to this the ability to utilise forms and other data capture elements within the Video and you now have a very powerful medium.
Typical interactive elements are:
- Web Links
Existing video content can be updated for interactive delivery or you can develop video content specifically with interactivity in mind.
If you would like to chat about how you might convert your existing video assets or would like a demonstration of how we can help you create these interactive engagement tools then please get in touch.