Animagraphics – the next evolution for Infographics?


Infographics & Animagraphics.

Infographics are a powerful way to present complex information in a way that is visually stimulating and easy to understand, enabling you to better engage with your audience. They can be used to increase information retention, delivering graphics that are both highly visual and optimised for rapid comprehension. Whether for process overview, research findings, or marketing purposes, these graphics allow for visual storytelling that is both informative and engaging.

There are 3 main ways that these can be delivered to your audience:

  • As a static Infographic – such as the examples in our Showcase
  • As an animated video version of the infographic content – such as the examples on our YouTube site See Examples
  • As an Animagraphic – an animated infographic –  See Examples

Animated Infographic Videos

These are an alternative to the static infographic and can incorporate Voice over and audio as well as animating the infographic and text elements themselves.  This brings the information to life and increases engagement and the animated video can be delivered using a variety of vehicles.  Of course it is often very valuable to provide both the animated infographic video and static infographic so that viewers can consume this information in alternate ways and at different times to suit them.

Animated and interactive infographics (Animagraphics as we call them), especially those designed using HTML5, are quite possibly the future of infographics. Animagraphics engage with viewers better and help add interest to topics that might otherwise come across as mundane or complex.

The Animagraphic – Enter Animation and Infographic Interactivity

Whilst most web pages can be faithfully and accurately displayed across the web, an interactive infographic is a whole different beast.  To have it accurately and consistently render across the various browsers is more complex because interactive infographics will normally have a design that is non-typical of a webpage, and the interactive behaviour adds further challenges.  However, viewer engagement with Animagraphics is markedly increased delivering high impact.  A further important point is that these infographics can link to rich media elements as well as linking to static or interactive PDF material.  You also have the ability for data capture as well as the option to have viewers register their details.

All of these benefits make Animagraphics a highly versatile and powerful tool to engage with your viewers.

If you would like to find out more about how our Infographics and Animagraphics can help deliver your message then please get in touch.

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